Excited vs ANML: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of ANML (3.8/5) overall. Excited is the better choice for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates.. ANML is the stronger option for b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio.. The right choice depends on your project size, budget, and required tech stack.
Excited vs ANML: head-to-head summary
| Criterion | Excited | ANML |
|---|---|---|
| Founded | 2018 | 2012 |
| HQ | Lviv, Ukraine | United States (specific city not published) |
| Team size | 100+ | ~10 (per LinkedIn) |
| Rating | 4.6 / 5 | 3.8 / 5 |
| Best for | SaaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates. | B2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio. |
| Pricing model | Fixed project, dedicated team | Fixed project |
| Min. engagement | $20K (per company website; independently unverifiable) | Not published |
| Primary tech stack | Figma, Framer, After Effects | Figma, Sketch |
| Industries served | SaaS / B2B software, Financial services / fintech | Healthcare, SaaS / B2B software |
Excited vs ANML: overview
Excited
Excited has grown from a 2018 start in Lviv, Ukraine to 100+ designers today, with Clutch consistently ranking it among the Top 5 UX studios globally — roughly 70% of its reviewers cite quality and creativity by name. Its work covers UX/UI, product design, branding, and motion design, purpose-built for SaaS and fintech, with delivery across 20+ countries and a self-reported reach of 15M+ product users (per company; independently unverifiable exact reach figure).
ANML
ANML (Animal) has operated since 2012, though its HQ isn't explicitly published in available sources, so it's treated here as a US-based boutique without stating a specific city. Team size is genuinely small — one source cites 10 employees on LinkedIn — positioning it as a boutique UI/UX design shop concentrated on B2B, healthcare, and AI clients.
Services and capabilities: Excited vs ANML
| Capability | Excited | ANML |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Excited vs ANML
| Framework / platform | Excited | ANML |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | ✓ | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | N/A |
Pricing comparison: Excited vs ANML
| Criterion | Excited | ANML |
|---|---|---|
| Minimum engagement | $20K (per company website; independently unverifiable) | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Mid-market |
Target audience comparison: Excited vs ANML
| Dimension | Excited | ANML |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | SaaS / B2B software, Financial services / fintech | Healthcare, SaaS / B2B software |
| Best use cases | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish | B2B SaaS product design for a small, senior team, Healthcare product UX with a boutique studio |
| Typical project type | Fixed project | Fixed project |
Excited vs ANML: pros and cons
| Excited | |
|---|---|
| + | Repeated Top 5 UX studio ranking worldwide by Clutch, not a one-off placement |
| + | Roughly 70% of Clutch reviewers specifically cite quality/creativity, a strong qualitative signal |
| + | Purpose-built around SaaS and fintech, giving real vertical depth |
| + | Delivery experience across 20+ countries demonstrates broad operational reach |
| - | The 15M+ user reach figure is self-reported and independently unverifiable |
| - | Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted studios |
| - | SaaS/fintech specialization means less fit outside those two verticals |
| ANML | |
|---|---|
| + | 13 years of continuous operation since 2012 |
| + | Very small (~10 person) team means direct access to senior designers on every project |
| + | Focused specifically on B2B, healthcare, and AI rather than spreading across unrelated verticals |
| + | Boutique scale keeps overhead — and likely pricing — lower than mid-size studios |
| - | HQ city is not explicitly published in available sources, making delivery-location verification harder |
| - | A ~10-person team caps capacity for large or multi-workstream programs |
| - | Minimum engagement is not published, so budget planning requires a direct conversation |
Who should choose Excited?
Excited is the right choice for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates..
A repeat Clutch Top-5 global UX ranking, with roughly 70% of reviews specifically citing quality and creativity. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Who should choose ANML?
ANML is the right choice for b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio..
One of the smallest teams in this list, offering the highest senior-to-client ratio for B2B, healthcare, and AI work. Minimum engagement starts at Not published. Works best with clients in Healthcare, SaaS / B2B software.
Decision matrix: Excited vs ANML
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Excited |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Compare: Excited ($20K (per company website; independently unverifiable)) vs ANML (Not published) |
| You need specialist depth in a specific vertical | Excited |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Excited vs ANML
| Use case | Excited fit | ANML fit | Winner |
|---|---|---|---|
| SaaS product redesign for a growth-stage company | Strong | Strong | Both equally |
| Fintech UX/UI overhaul with motion design polish | Strong | Limited | Excited |
| B2B SaaS product design for a small, senior team | Limited | Strong | ANML |
| Healthcare product UX with a boutique studio | Limited | Strong | ANML |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Excited vs ANML
Excited (4.6/5) is the stronger overall choice for most Product Design projects. A repeat Clutch Top-5 global UX ranking, with roughly 70% of reviews specifically citing quality and creativity. It is best for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates..
ANML (3.8/5) is the better choice when b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio.. If your situation matches those criteria, ANML is a competitive option.
Related comparisons
Excited vs ANML FAQ
Is Excited better than ANML?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Excited is better for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates.. ANML is better for b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio..
How do Excited and ANML differ in pricing?
Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). ANML uses fixed project pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Excited or ANML?
Excited is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each studio before shortlisting.
What are the main differences between Excited and ANML?
Excited's primary differentiator is: a repeat clutch top-5 global ux ranking, with roughly 70% of reviews specifically citing quality and creativity. ANML's primary differentiator is: one of the smallest teams in this list, offering the highest senior-to-client ratio for b2b, healthcare, and ai work. They also differ in team size (100+ vs ~10 (per LinkedIn)), minimum engagement ($20K (per company website; independently unverifiable) vs Not published), and primary industries served (SaaS / B2B software, Financial services / fintech vs Healthcare, SaaS / B2B software).
Verify all details directly with each studio before making a decision.