Work & Co vs Goji Labs: full comparison for 2026
Quick verdict
Work & Co (3.9/5) edges ahead of Goji Labs (3.9/5) overall. Work & Co is the better choice for premium consumer and enterprise brands wanting design paired tightly with production-grade front-end engineering.. Goji Labs is the stronger option for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing.. The right choice depends on your project size, budget, and required tech stack.
Work & Co vs Goji Labs: head-to-head summary
| Criterion | Work & Co | Goji Labs |
|---|---|---|
| Founded | 2013 | 2014 |
| HQ | Dumbo, Brooklyn, NY, USA | West Hollywood / Los Angeles, CA, USA |
| Team size | 425+ | 11–50 |
| Rating | 3.9 / 5 | 3.9 / 5 |
| Best for | Premium consumer and enterprise brands wanting design paired tightly with production-grade front-end engineering. | Startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing. |
| Pricing model | Fixed project, dedicated team | Fixed project, T&M |
| Min. engagement | Not published | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, React, Next.js | Figma, React, Swift |
| Industries served | Consumer products, Enterprise transformation, Healthcare | EdTech, Financial services / fintech, Healthcare |
Work & Co vs Goji Labs: overview
Work & Co
Five co-founders — Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo — launched Work & Co in Dumbo, Brooklyn in May 2013; the studio now spans offices across the US, Latin America, and Europe. A client roster including Apple, IKEA, Google, Mercedes-Benz, Pfizer, GoFundMe, Nike, and Disney is exceptional for a 425-person studio, reflecting an engineering-heavy model where design and front-end build happen inside the same team. Work & Co is now part of Accenture Song, an ownership detail worth disclosing.
Goji Labs
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source cites 2015), based in West Hollywood/Los Angeles with 11–50 employees (roughly 50 per most sources). A 2025 Inc. 5000 honoree with 84 Clutch reviews, the studio describes itself as strategy-led with deep edtech, fintech, and healthtech experience, and explicitly extends its client base to entrepreneurs and nonprofits alongside funded companies.
Services and capabilities: Work & Co vs Goji Labs
| Capability | Work & Co | Goji Labs |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✓ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Work & Co vs Goji Labs
| Framework / platform | Work & Co | Goji Labs |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Work & Co vs Goji Labs
| Criterion | Work & Co | Goji Labs |
|---|---|---|
| Minimum engagement | Not published | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Work & Co vs Goji Labs
| Dimension | Work & Co | Goji Labs |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation, Healthcare | EdTech, Financial services / fintech, Healthcare |
| Best use cases | Flagship consumer app redesign for a global brand, E-commerce platform rebuild with heavy front-end engineering | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup |
| Typical project type | Fixed project | Fixed project |
Work & Co vs Goji Labs: pros and cons
| Work & Co | |
|---|---|
| + | Client roster (Apple, IKEA, Google, Nike, Disney) is exceptional relative to headcount |
| + | Design and engineering under one roof cuts the hand-off risk of splitting vendors |
| + | 425+ people across the US, Europe, and Latin America give real multi-region capacity |
| + | Consistent record shipping flagship consumer digital products |
| - | Now part of Accenture Song, which shares a parent with the Accenture Song entry elsewhere in this list |
| - | A premium client base implies premium pricing even without a published minimum |
| - | Less vertical specialization (fintech, healthcare-specific) than boutiques built around one niche |
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
Who should choose Work & Co?
Work & Co is the right choice for premium consumer and enterprise brands wanting design paired tightly with production-grade front-end engineering..
An engineering-led delivery model behind a client roster (Apple, IKEA, Nike, Disney) unusually strong for its headcount. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Healthcare.
Who should choose Goji Labs?
Goji Labs is the right choice for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing..
A 2025 Inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Decision matrix: Work & Co vs Goji Labs
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Work & Co |
| You need a large dedicated team for an ongoing programme | Work & Co |
| Your budget is at the lower end | Compare: Work & Co (Not published) vs Goji Labs ($15K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Work & Co |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Work & Co vs Goji Labs
| Use case | Work & Co fit | Goji Labs fit | Winner |
|---|---|---|---|
| Flagship consumer app redesign for a global brand | Strong | Limited | Work & Co |
| E-commerce platform rebuild with heavy front-end engineering | Strong | Limited | Work & Co |
| Nonprofit or mission-driven product design | Limited | Strong | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Limited | Strong | Goji Labs |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Work & Co vs Goji Labs
Work & Co (3.9/5) is the stronger overall choice for most Product Design projects. An engineering-led delivery model behind a client roster (Apple, IKEA, Nike, Disney) unusually strong for its headcount. It is best for premium consumer and enterprise brands wanting design paired tightly with production-grade front-end engineering..
Goji Labs (3.9/5) is the better choice when startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing.. If your situation matches those criteria, Goji Labs is a competitive option.
Related comparisons
Work & Co vs Goji Labs FAQ
Is Work & Co better than Goji Labs?
Work & Co (3.9/5) scores higher overall, but "better" depends on your use case. Work & Co is better for premium consumer and enterprise brands wanting design paired tightly with production-grade front-end engineering.. Goji Labs is better for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing..
How do Work & Co and Goji Labs differ in pricing?
Work & Co uses fixed project, dedicated team pricing with a minimum engagement of Not published. Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Work & Co or Goji Labs?
Goji Labs is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each studio before shortlisting.
What are the main differences between Work & Co and Goji Labs?
Work & Co's primary differentiator is: an engineering-led delivery model behind a client roster (apple, ikea, nike, disney) unusually strong for its headcount. Goji Labs's primary differentiator is: a 2025 inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs. They also differ in team size (425+ vs 11–50), minimum engagement (Not published vs $15K (per company website; independently unverifiable)), and primary industries served (Consumer products, Enterprise transformation vs EdTech, Financial services / fintech).
Verify all details directly with each studio before making a decision.